I admire mamas starting businesses. Whether from scratch or joining an MLM, the excitement of creating a business and the prospect of financial freedom is something I can relate to.
So when a mama asked me to help her write an article for her Legging Army start-up, I was absolutely delighted!
I love me some leggings, but I wouldn’t call myself a “legging connoisseur,” so I hit the Google pavement and started to research.
I’m going to say it right off the bat –yes, I’ve been living under a rock and had no idea that LuLaRoe was a thing. Curious to see how Legging Army compares to LuLaRoe, I began to look a little deeper and was saddened by what I learned.
I shared my findings with the Legging Army mama, and she was also surprised by the problems that seemed to be plaguing LuLaRoe.
In the spirit of helping other mompreneurs out, particularly those who are looking into MLM startups, I wanted to share what I learned about Legging Army vs. LuLaRoe
Why Choose Legging Army Over LuLaRoe
1.Shop With One Rep, In One Shop
I drive 5 miles past my local grocery store to another store for one simple reason –it’s a one stop shop. I can get my groceries, a latte at the Starbucks, bath towels, socks, my cucumber toner, and browse several clearance racks.
The less I have to shop around, the happier this mama is.
Buying or selling for LuLaRoe is quite different. Reps don’t get to choose their inventory nor do they get an online shop for you to browse (many reps sell through Facebook).
As a seller, you can see how bad it is for business to be unable to supply your customer with the product they want.
However, with Legging Army, you get an online shop, automatically updated with every style and size they carry. Why a company would want to do it another way is beyond my understanding.
Check out OCLeggings.com to see a Legging Army website with a personal domain.
2. No Compromising in Quality For Profit
While the quality of LuLaRoe’s leggings was one of its hallmarks, there’s been a notable decrease. Unhappy customers are asking their money back after their leggings fall apart after one wearing!
Even more unfortunate is that the reps are often the ones who feel the loss of profit.
Legging Army, on the other hand, doesn’t gamble with their reputation. They sell durable leggings, in fun prints, with a fair return policy that doesn’t eat away at the reps pocket!
3. Availability of Patterns
Like mentioned above, LuLaRoe reps don’t have much say in the prints or products that they purchase in bulk. So if you love the pink floral leggings on the site, your rep may or may not carry it. Unfortunate for you and your rep!
On the flip- side, Legging Army has every style you see online available for you. Just click and have it shipped to you for free.
4. Support An MLM Business Designed for Rep Success
From a business perspective, LuLaRoe is a bit shady. I’ve been saying LuLaRoe reps, but they’re more resellers. The difference? Just like any other store, LuLaRoe leggings are bought in bulk then sold to the public. You handle purchasing, storing, marketing, payments, shipping…everything. And you don’t see the profit until the product is moved.
But unlike regular stores, you don’t get to choose your inventory.
Maybe this isn’t so bad. All you have to do is sell this popular brand and profits will follow!
That’s what my non-accounting mind thought too, until I this post that broke down the cost of selling LuLaRoe.
Just as I suspected –the risk of loss lies heavily on the mompreneur.
Doesn’t seem right, does it?
Legging Army has a business model that is much different –affiliate. As an affiliate, the emphasis is on marketing, which isn’t tough if you love what you’re recommending. Make a sale and get a cut of the profit.
As simple as that!
5. Inexpensive To Shop — Or Join As An Affiliate
LuLaRoe Resellers are free to set their prices. Competitive pricing is great for the consumer but cuts deep into the profits of the small business owner. Legging Army, on the other hand, has consistent prices with free shipping, always.
One last reason to choose Legging Army over LuLaRoe? It costs about $5000 to get started with LuLaRoe vs. $25 to be an affiliate (including a website!) with Legging Army.
Did you find this post helpful? How’s about giving it a share! And if you fancy some fab leggings, visit the OCLeggings.com
*Post sponsored by OC Leggings.com